Interlochen Public Radio

Pushing the Boundary

18 min read

In the early 1800s, a group of politicians decided part of the Ohio border should move farther north. It started a decades-long border fight between Michigan and Ohio. There were winners. There were losers. And in the end, it shaped the states as we know them.

Clean Technica

BYD’s Opportunity to Establish Brand Preference in the Developing World

9 min read

It may be easy to dismiss initial numbers in emerging markets as being relatively small in quantity and purchasing power. But those markets are developing as the people within them develop. Establishing brand preference and tying the brand to the economic emergence of these countries has an impact that extends far beyond monthly sales rankings. Electric vehicles are the future, and BYD can make their brand most associated with that future. The opportunity exists to establish long-lasting brand preference that can span generations, if BYD can take advantage of it.

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