Clean Technica

BYD’s Opportunity to Establish Brand Preference in the Developing World

9 min read

It may be easy to dismiss initial numbers in emerging markets as being relatively small in quantity and purchasing power. But those markets are developing as the people within them develop. Establishing brand preference and tying the brand to the economic emergence of these countries has an impact that extends far beyond monthly sales rankings. Electric vehicles are the future, and BYD can make their brand most associated with that future. The opportunity exists to establish long-lasting brand preference that can span generations, if BYD can take advantage of it.

The post BYD’s Opportunity to Establish Brand Preference in the Developing World appeared first on CleanTechnica.

Clean Technica Research

Tesla FSD Is Deeply Unpopular, Survey Shows

8 min read

Recently, the Electric Vehicle Intelligence Report surveyed more than 8,000 US consumers, weighted by education, race, gender, age, income, and geography, to uncover the truth behind what’s powering or stalling the EV and self-driving car transition. There were four main conclusions from this latest survey: Consumer skepticism around Tesla’s Full … [continued]

The post Tesla FSD Is Deeply Unpopular, Survey Shows appeared first on CleanTechnica.