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After the provincial government expanded booze sales to grocery and corner stores earlier this year, the Beer Store is introducing its own measure to ease consumer transactions at select locations.
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On Thursday, The Beer Store announced stores with existing drive-thrus have “undergone a digital transformation.” Digital menus will display sales, promotions and new beer choices, providing customers with more information to make selections from their vehicles, the Beer Store said in a news release.
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“This is just one of the ways we’re offering a more convenient way to purchase beer in Ontario,” Beer Store president and chief executive Roy Benin said.
Seven stores are adopting the new feature, two of which are located in the London region, the company said.
Stores at 414 Wharncliffe Rd. in London and 86 Beale St. in Woodstock are among the initial locations that will have the digital menus at their drive-thrus.
“We hope customers who live close to one of these drive-thru locations can benefit from seeing more options and selection when choosing what to purchase,” Benin said.
The new screens are intended to make it easier for customers to explore the Beer Store’s inventory, the company said.
Beer Stores with drive-thrus allow consumers to remain in their vehicles and have purchased products delivered to their trunks.
In September, Queen’s Park expanded alcohol sales provincewide to include licensed convenience and grocery stores. Thousands of participating locations across Ontario are permitted to sell beer, wine, cider and ready-to-drink mixed cocktails.
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