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Talk about news that hits close to home.

As London grapples with a housing shortage, skyrocketing sale and rent prices and a growth boom likely to exacerbate those issues, The Free Press has sharpened its focus on where Londoners live, how much it costs – and where the real estate market is heading.

The next element in that extensive coverage is our latest newsletter, Homes in London. Buyers. Sellers. Renters. Dreamers. We want to give you all a place to understand the market, learn how to navigate the challenges and enjoy off-beat and interesting aspects of the real estate world.

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Perhaps it’ll be the latest figures on home sales, and where the market is trending.

Or the local listing of a Hollywood star’s childhood home.

Or the perils faced by low-income citizens who rely on public housing to stay sheltered.

Our readership metrics show the community has a huge interest in these kinds of stories. And why wouldn’t they? There’s nothing more local than where you lay your head at night. There’s also almost no issue more challenging in London.

As city hall pushes for new home construction at a breakneck pace, the demand is not about to slow down. Recent Queen’s Park projections show the population of London and surrounding Middlesex County is expected to balloon by more than 50 per cent over the next 25 years – that’s 880,000 people by 2050.

Where will they buy or rent?

How much will it cost?

And how many of them will be able to actually afford it?

Those are the kinds of crucial questions we aim to answer in Homes in London. It’s free, it’s sent directly to your inbox and you can sign up right here.

jjuha@postmedia.com

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