MARKETING MIX: Is your video strategy meeting your customers where they are?

It’s been over a decade since Fast Company declared that “Short-Form Video Is The Future Of Marketing”, a prediction that has surely proved out. Now, with the first quarter of 2023 almost in the books, perhaps it’s time to review your own video strategy. Whether you’re leading a marketing department, or you’re a team of one, video can be a powerful tool to reach your target audiences, but a one-size-fits all approach is ineffective. Read More