Tag: Jim Farley
Ford: Why Simplicity is The Blueprint for Our Future Electric Vehicle Platform
By Doug Field, chief EV, digital and design officer at Ford. A century ago, Henry Ford said he would build a car for the great multitude, one “constructed of the best materials…after the simplest designs that modern engineering can devise.” That car, the Model T, didn’t just change Ford; it … [continued]
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Ford Is Doing What Has To Be Done — Leading On EVs And Innovating Are Imperative
As you probably know by now, Ford came out with a big new EV plan last week. CEO Jim Farley started off the announcement like this: “Nearly 120 years ago, the Ford Model T became the ‘Universal Car.’ Why? It was affordable, adaptable, and serviceable. America would never be the … [continued]
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Farley’s Model T Moment: Bold EV Strategy In A Risky Policy Era
When Ford unveiled its Universal EV Platform in August 2025, the presentation was equal parts engineering showcase and strategic declaration. Jim Farley framed the new architecture as the company’s “Model T moment,” built to deliver affordable electric vehicles at scale with radically simplified manufacturing and domestically produced LFP batteries. He … [continued]
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The Nvidia Deal Shows How Chinese-Made EVs Could Come To The US
In an article for the Detroit Free Press, Ethan Dodd speculates how Chinese EVs could come to the US. The answer may surprise you.
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Ford to invest nearly $2 billion in Kentucky assembly plant to produce electric vehicles
Ford says it will invest nearly $2 billion to retool a Kentucky plant to produce electric vehicles after producing gas-powered vehicles for decades. The automaker says the goal is to produce EVs that are more affordable, profitable to make and outcompete rival models.