New survey shows more people may need help with basic needs

A new Ipsos Reid poll suggests a quarter of Canadians could need charitable services to meet basic needs.

The survey looks at the impact of rising inflation costs on charitable giving and found that 74 per cent of respondents were worried about price increases.

Roughly 11 per cent of people currently rely on charities but the poll conducted for the Canada Helps fundraising platform suggests that could balloon to 26 per cent.

The poll also found that 25 per cent plan to give less to charities this year and only 15 per cent plan to give more.

“The charitable sector is at a critical inflection point as rising inflation rates and pandemic challenges collide. Inflation is straining the most vulnerable communities in Canada, which also drives further demand for charitable services,” Marina Glogovac, President and CEO of Canada Helps said in a release. “These findings reveal inflation concerns will likely impact charitable giving when it is needed most.”

Inflation reached a 30 year high of 5.1 per cent in January and 82 per cent of respondents expect their financial situations to take a hit.

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