London Free Press Sports

OUA football: Western Mustangs 53, Guelph Gryphons 33

2 min read

A week ago in Kingston, the Western football team survived a four-overtime classic. There was no nail-biting this time. The Mustangs offence looked like an explosive powerhouse again with four second-quarter touchdowns and torched a quality Guelph Gryphons squad 53-33 in their home opener Sunday night at Western Alumni Stadium. The biggest surge happened after […]

Clean Technica

BYD’s Opportunity to Establish Brand Preference in the Developing World

9 min read

It may be easy to dismiss initial numbers in emerging markets as being relatively small in quantity and purchasing power. But those markets are developing as the people within them develop. Establishing brand preference and tying the brand to the economic emergence of these countries has an impact that extends far beyond monthly sales rankings. Electric vehicles are the future, and BYD can make their brand most associated with that future. The opportunity exists to establish long-lasting brand preference that can span generations, if BYD can take advantage of it.

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