Clean Technica

The Foreign Invasion: BYD, Hyundai, & Kia Make Their Mark at the 2025 Japan Mobility Show

5 min read

TOKYO — The 2025 Japan Mobility Show this year felt like a crucial turning point for the Japanese automotive industry. There was a strong presence from BYD, which started in 2023 with the introduction and sales of the BYD Atto 3. The entry of the Chinese carmaker to Japan also … [continued]

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Clean Technica

Hyundai Motor Drives into the Virtual Drifting World with INSTEROID Electric Concept Car in JDM: Japanese Drift Master

5 min read

Hyundai Motor Company introduces its electric concept vehicle, INSTEROID, in the drift racing game JDM: Japanese Drift Master The launch at the Japan Mobility Show blends a physical concept car showcase with its in-game counterpart for a unique dual immersion experience Hyundai Motor engages digital native generations through gaming, expanding … [continued]

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