Tag: hyundai insteroid
Hyundai’s Focus at JMS 2025: Gaming Culture & Hydrogen
TOKYO — After a twelve-year absence, Hyundai Motor Company returned to the Japan Mobility Show with its largest public activation ever mounted in the Japanese market. Rather than competing directly with Toyota, Honda, and Nissan in the hybrid-dominated passenger segment, Hyundai unveiled a dual strategy targeting two distinct niches where … [continued]
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The Foreign Invasion: BYD, Hyundai, & Kia Make Their Mark at the 2025 Japan Mobility Show
TOKYO — The 2025 Japan Mobility Show this year felt like a crucial turning point for the Japanese automotive industry. There was a strong presence from BYD, which started in 2023 with the introduction and sales of the BYD Atto 3. The entry of the Chinese carmaker to Japan also … [continued]
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Hyundai Motor Drives into the Virtual Drifting World with INSTEROID Electric Concept Car in JDM: Japanese Drift Master
Hyundai Motor Company introduces its electric concept vehicle, INSTEROID, in the drift racing game JDM: Japanese Drift Master The launch at the Japan Mobility Show blends a physical concept car showcase with its in-game counterpart for a unique dual immersion experience Hyundai Motor engages digital native generations through gaming, expanding … [continued]
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Hyundai Coasts Into Another EV Sales Record While Tesla Hits Brick Wall
Hyundai racked up another increase in EV sales for Q1 2025 in the US, lead by its popular IONIQ 5 electric compact crossover SUV.
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