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Mass Timber At Parity: Fixing Insurance & Code Bottlenecks

6 min read

Technical feasibility is no longer the primary barrier for mass timber construction. Engineers and builders have proven that tall, strong, and safe structures can be delivered with cross-laminated timber and related products. The real bottlenecks now lie in insurance premiums and building code adoption. Insurers price risk, and without long … [continued]

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Clean Technica

BYD’s Opportunity to Establish Brand Preference in the Developing World

9 min read

It may be easy to dismiss initial numbers in emerging markets as being relatively small in quantity and purchasing power. But those markets are developing as the people within them develop. Establishing brand preference and tying the brand to the economic emergence of these countries has an impact that extends far beyond monthly sales rankings. Electric vehicles are the future, and BYD can make their brand most associated with that future. The opportunity exists to establish long-lasting brand preference that can span generations, if BYD can take advantage of it.

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