Clean Technica Climate change

Climate Communication Reimagined: Appealing Across Moral Foundations

10 min read

Recently, while deeply engaged in energy transition scenario planning with TenneT for the Netherlands’ decarbonization by 2050, I found myself considering again the lessons of Jonathan Haidt’s 2012 book, The Righteous Mind, a book I recently read for the first time. Haidt’s insights into the moral foundations that underpin human … [continued]

The post Climate Communication Reimagined: Appealing Across Moral Foundations appeared first on CleanTechnica.