Clean Technica Climate change

Climate Communication Reimagined: Appealing Across Moral Foundations

10 min read

Recently, while deeply engaged in energy transition scenario planning with TenneT for the Netherlands’ decarbonization by 2050, I found myself considering again the lessons of Jonathan Haidt’s 2012 book, The Righteous Mind, a book I recently read for the first time. Haidt’s insights into the moral foundations that underpin human … [continued]

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Clean Technica Climate change

Why Hydrogen Won’t Win The Zero-Carbon Steel Race

11 min read

Recent adjustments to my projections for global steel demand through 2100, reflecting a significant slowdown in Chinese infrastructure and cement consumption, have sharpened my economic focus on competing new steelmaking technologies. With lower growth trajectories for steel firmly established, every ton produced in the coming decades will increasingly face stringent … [continued]

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