Tag: hydrogen fuel
Hyundai’s Focus at JMS 2025: Gaming Culture & Hydrogen
TOKYO — After a twelve-year absence, Hyundai Motor Company returned to the Japan Mobility Show with its largest public activation ever mounted in the Japanese market. Rather than competing directly with Toyota, Honda, and Nissan in the hybrid-dominated passenger segment, Hyundai unveiled a dual strategy targeting two distinct niches where … [continued]
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Horizon’s Hydrogen Dreams and the Leadership Keeping It From Reality
Hyzon became a recognizable failure in the hydrogen for energy world, but its parent company, Horizon Fuel Cell, attracted much less attention. Hyzon’s collapse was visible because it entered public markets through a SPAC, made aggressive commercial claims, and then ran into regulatory, financial, and operational problems. Behind that story … [continued]
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When Hydrogen Maintenance Meets Meltdown: Inside Plug Power’s Desperation Phase
Plug Power’s announcement that it is suspending work on its Department of Energy–backed green hydrogen projects marks a sobering turning point. Most companies would fight to secure a $1.66 billion loan guarantee from the federal government. Plug Power is walking away from it. That decision, combined with yet another round … [continued]
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Hydrogen Dreams, Fiscal Nightmares: South Korea’s Stubborn Bet on FCEVs
Global hydrogen vehicle sales have fallen sharply again in 2025. Passenger and commercial markets that were once seen as the proving grounds for fuel-cell technology are shrinking fast. According to SNE Research, fewer than 9,000 hydrogen vehicles were sold worldwide in the first nine months of the year, down from … [continued]
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The Foreign Invasion: BYD, Hyundai, & Kia Make Their Mark at the 2025 Japan Mobility Show
TOKYO — The 2025 Japan Mobility Show this year felt like a crucial turning point for the Japanese automotive industry. There was a strong presence from BYD, which started in 2023 with the introduction and sales of the BYD Atto 3. The entry of the Chinese carmaker to Japan also … [continued]
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