Tag: SNE Research
Hyundai’s Focus at JMS 2025: Gaming Culture & Hydrogen
TOKYO — After a twelve-year absence, Hyundai Motor Company returned to the Japan Mobility Show with its largest public activation ever mounted in the Japanese market. Rather than competing directly with Toyota, Honda, and Nissan in the hybrid-dominated passenger segment, Hyundai unveiled a dual strategy targeting two distinct niches where … [continued]
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Hydrogen Dreams, Fiscal Nightmares: South Korea’s Stubborn Bet on FCEVs
Global hydrogen vehicle sales have fallen sharply again in 2025. Passenger and commercial markets that were once seen as the proving grounds for fuel-cell technology are shrinking fast. According to SNE Research, fewer than 9,000 hydrogen vehicles were sold worldwide in the first nine months of the year, down from … [continued]
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