Tag: Japan Mobility Show
Op-Ed: How A $14,000 Electric Kei Car Became Japan’s Best-Selling EV & Saved Nissan
While Tesla and BYD (not in that order) dominate EV headlines globally, Japan’s EV sales success for three consecutive years is a tiny 11-foot-long kei car that costs roughly $14,000 after subsidies and offers just 112 miles of range. The Nissan Sakura has become more than a sales success—it’s arguably … [continued]
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Hyundai’s Focus at JMS 2025: Gaming Culture & Hydrogen
TOKYO — After a twelve-year absence, Hyundai Motor Company returned to the Japan Mobility Show with its largest public activation ever mounted in the Japanese market. Rather than competing directly with Toyota, Honda, and Nissan in the hybrid-dominated passenger segment, Hyundai unveiled a dual strategy targeting two distinct niches where … [continued]
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Op-Ed: Japan’s Offshore Wind Dream Hits a Wall — Can Industry Reform Save It?
When Mitsubishi Corporation walked away from three massive offshore wind projects in August, paying ¥20 billion in penalties rather than proceeding, it sent shockwaves through Japan’s renewable energy sector. For a trading giant to abandon 1.7 gigawatts of capacity — enough to power 1.3 million homes — it signaled something … [continued]
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China’s Direct Assault On Japan’s Most “Domestic” Automotive Segment
For years, Japan’s unique kei car segment has been considered untouchable territory, a sanctuary reserved exclusively for domestic automotive giants like Suzuki, Daihatsu, Nissan, and Honda. These affordable, boxy minivehicles have become vital to daily life across Japan, representing the backbone of personal transportation in dense urban centers and rural … [continued]
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The Foreign Invasion: BYD, Hyundai, & Kia Make Their Mark at the 2025 Japan Mobility Show
TOKYO — The 2025 Japan Mobility Show this year felt like a crucial turning point for the Japanese automotive industry. There was a strong presence from BYD, which started in 2023 with the introduction and sales of the BYD Atto 3. The entry of the Chinese carmaker to Japan also … [continued]
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