Clean Technica

The Foreign Invasion: BYD, Hyundai, & Kia Make Their Mark at the 2025 Japan Mobility Show

5 min read

TOKYO — The 2025 Japan Mobility Show this year felt like a crucial turning point for the Japanese automotive industry. There was a strong presence from BYD, which started in 2023 with the introduction and sales of the BYD Atto 3. The entry of the Chinese carmaker to Japan also … [continued]

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Clean Technica

BYD Sales Transition Update: Sealion 06EV in Short Supply with Over 100,000 Orders

3 min read

I previous wrote about BYD’s sales transition in China, with the new Sealion 06 poised to replace the Song Plus model at Ocean dealerships. As anticipated, Sealion 06 sales took off in the model’s first month to become BYD’s second best-selling model, the best-selling model in the Sealion family, and … [continued]

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Clean Technica

BYD’s Sales Transition: Clearing Out the Old to Make Way for the New in China

6 min read

Overall, BYD’s sales are driven by product. New product is taking over while older product falls back. While Black PR has likely had some temporary effect, strong product tends to overcome it in the long term. Last year, BYD had stronger PHEV product introductions and sales. This year, BEV has had stronger product introductions and sales. It is hard to be sure what next year will bring. More effort might go to product for outside markets, with growth shifting accordingly. But with over 120,000 R&D engineers and more EV intellectual property than anyone, I would bet that the long-term “peak” is a far down the road.

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