Marketing Mix: 7 creative ways to use customer testimonials to make sales

Reading customer testimonials and reviews is now part of the buying journey. It’s easy to understand why. With so many products and services to choose from and so much information available online, consumers want an honest, personal assessment by someone who has purchased and used the product. The numbers tell the story. Most online shoppers (79 […]

Editor’s Note: Introducing Business London’s new bi-weekly e-newsletter

One of my professional goals from this past year has been to extend the reach of Business London within our community and to find new ways to share more local business stories with our loyal readership. I’m excited to finally introduce the newest way to consume your local business news: Business Brief. Business Brief is […]